McDonald’s® 3D Video Mapping Grand Reopening of ‘Aïn El Mreisseh’ branch

Written by PR on . Posted in animation, blog, news and events, projects

On behalf of McDonald’s and under the high patronage of H.E. Mr. Michel Pharaon, minister of Tourism of Lebanon, you are invited to the grand reopening of McDonald’s® Aïn El Mreisseh branch on June 7th, 2014 starting at 08.00 p.m.

Watch the new Aïn El Mreisseh branch transform and come alive through a spectacular 3D Projection Mapping by 3D Mapping Factory®, at 08.30 p.m.!

Meanwhile enjoy new beginnings at McDonald’s®: A stunning view, a new McCafé, a wonderful PlayPlace and the additional choice of being served from the comfort of your car.

‘Aïn el-Mreisseh’
Everywhere you go in Lebanon you find names beginning with aïn, which means spring or source of water. There is not a single region where one does not find dozens of such toponyms: Aïn Dara, Aïn Teffaha, Aïn Zeytouni, Aïn Alak, Aïn Marje, Aïn el-Helweh, Aïn Baal, the list is endless (Spring of the Bride, of the Apple Tree, of the Olive Tree, of the Bramble, of the Pasture, of the Beauty, of the God Baal). The origin of each name has its secrets and its reasons.

In a little nook on the north side of Beirut you may find a small spring by the sea from which the fishermen used to slake their thirst, by the name of Aïn el-Mreisseh, which may be understood as Spring of the Sea-Queen or of the Lady Chieftain. Or it may be a diminutive of Marsa, the Resting – or Meeting – place.

In the past this was an attractive and picturesque spot, illustrated by almost every artist and orientalist. But as urban development spread its tentacles, a coastal road came alongside, cutting the inner lake off from the sea and spoiling the charm of the place. However, fishermen still draw up their boats there, the multitudinous call of the ocean is still heard, and the wavelets still lap up the slope towards the source. So there yet remains a small corner of poetry and nostalgia, although crushed by the background of the towering hotels and business houses. If only this humble nook had been allowed to stay as it once was!

McDonald’s Lebanon
McDonald’s opened its first restaurant in Lebanon on September 18th 1998. Today, there are 24 restaurants employing hundreds of Lebanese throughout the country. As leaders in the food service industry, McDonald’s is proud to have introduced in Lebanon the largest global food service retailer and the world’s best quick service restaurant.

McDonald’s Lebanon participates in the growth and development of the Lebanese economy by actively coaching local supply programs and helping Lebanese suppliers to reach international standards.

McDonald’s Lebanon strives to continuously employ and develop its team through a career path system and continuous trainings. Giving back to the community is one of its most essential pillars, and therefore McDonald’s supports the growth and active lifestyle of children.

McDonald’s Lebanon supports several NGO’s and charities in their humanitarian missions on a regular basis. Indeed McDonald’s Lebanon is a proud supporter of the Children Cancer Center of Lebanon “CCCL” and Al Younbouh.

McDonald’s opened its branch in Ain El Mreisseh in December, 1998. Since then, McDonald’s Lebanon has served hundreds of thousands of customers and has been an active member of the area’s community.

McDonald’s is continuing its investments in Lebanon in several areas as Karim Miknas, the Managing Partner pushes through an integrated plan to ensure that the overall presence and image in Lebanon remains very contemporary. Over the past months, Dunes Center Verdun, Bliss Street Hamra, as well as the flagship Dora restaurant and Sami El Solh were reimaged to ensure the restaurant experience continues in a refreshed way. The Ain El Mraisseh reimaging project was completed earlier this year, and the restaurant reopened in April 2014.

Tags: , , , , , , , , , , , , , , , , , ,

Leave a comment