Posts Tagged ‘Marc Mrad’

McDonald’s® 3D Video Mapping Grand Reopening of ‘Aïn El Mreisseh’ branch

Written by PR on . Posted in animation, blog, news and events, projects

On behalf of McDonald’s and under the high patronage of H.E. Mr. Michel Pharaon, minister of Tourism of Lebanon, you are invited to the grand reopening of McDonald’s® Aïn El Mreisseh branch on June 7th, 2014 starting at 08.00 p.m.

Watch the new Aïn El Mreisseh branch transform and come alive through a spectacular 3D Projection Mapping by 3D Mapping Factory®, at 08.30 p.m.!

Meanwhile enjoy new beginnings at McDonald’s®: A stunning view, a new McCafé, a wonderful PlayPlace and the additional choice of being served from the comfort of your car.

‘Aïn el-Mreisseh’
Everywhere you go in Lebanon you find names beginning with aïn, which means spring or source of water. There is not a single region where one does not find dozens of such toponyms: Aïn Dara, Aïn Teffaha, Aïn Zeytouni, Aïn Alak, Aïn Marje, Aïn el-Helweh, Aïn Baal, the list is endless (Spring of the Bride, of the Apple Tree, of the Olive Tree, of the Bramble, of the Pasture, of the Beauty, of the God Baal). The origin of each name has its secrets and its reasons.

In a little nook on the north side of Beirut you may find a small spring by the sea from which the fishermen used to slake their thirst, by the name of Aïn el-Mreisseh, which may be understood as Spring of the Sea-Queen or of the Lady Chieftain. Or it may be a diminutive of Marsa, the Resting – or Meeting – place.

In the past this was an attractive and picturesque spot, illustrated by almost every artist and orientalist. But as urban development spread its tentacles, a coastal road came alongside, cutting the inner lake off from the sea and spoiling the charm of the place. However, fishermen still draw up their boats there, the multitudinous call of the ocean is still heard, and the wavelets still lap up the slope towards the source. So there yet remains a small corner of poetry and nostalgia, although crushed by the background of the towering hotels and business houses. If only this humble nook had been allowed to stay as it once was!

McDonald’s Lebanon
McDonald’s opened its first restaurant in Lebanon on September 18th 1998. Today, there are 24 restaurants employing hundreds of Lebanese throughout the country. As leaders in the food service industry, McDonald’s is proud to have introduced in Lebanon the largest global food service retailer and the world’s best quick service restaurant.

McDonald’s Lebanon participates in the growth and development of the Lebanese economy by actively coaching local supply programs and helping Lebanese suppliers to reach international standards.

McDonald’s Lebanon strives to continuously employ and develop its team through a career path system and continuous trainings. Giving back to the community is one of its most essential pillars, and therefore McDonald’s supports the growth and active lifestyle of children.

McDonald’s Lebanon supports several NGO’s and charities in their humanitarian missions on a regular basis. Indeed McDonald’s Lebanon is a proud supporter of the Children Cancer Center of Lebanon “CCCL” and Al Younbouh.

McDonald’s opened its branch in Ain El Mreisseh in December, 1998. Since then, McDonald’s Lebanon has served hundreds of thousands of customers and has been an active member of the area’s community.

McDonald’s is continuing its investments in Lebanon in several areas as Karim Miknas, the Managing Partner pushes through an integrated plan to ensure that the overall presence and image in Lebanon remains very contemporary. Over the past months, Dunes Center Verdun, Bliss Street Hamra, as well as the flagship Dora restaurant and Sami El Solh were reimaged to ensure the restaurant experience continues in a refreshed way. The Ain El Mraisseh reimaging project was completed earlier this year, and the restaurant reopened in April 2014.

IZUMI Urban Japanese Restaurant/Pub 3D Video Mapping

Written by PR on . Posted in animation, news and events, projects

Animated Teardrops

Feel welcome to watch a continuous 3D Mapping Show at ONE of Lebanese prime Restaurant / Pub locations in Uruguay Street, Downtown Beirut for a new concept to the Japanese cuisine.

This Concept is based on Japanese Izakaya style where food is served to SHARE in addition to the partying theme of lounge and caustic music. It combines sushi and party lovers prepared and supervised by it’s Michelin Star awarded cook.

3DMF customizes the animations from time to time on behalf of IZUMI’s seasonal spirits and initiaves for rich events and the welcomming of Lebanese celebrities.

3D Mapping Show for the GRAND opening of the newly build Palace of Sports and Hobbies

Written by PR on . Posted in news and events, projects

Through LIVE International Television Broadcasting stations such as MTV and LBC, 3D Mapping Factory will take part tonight with a spectacular custom made 3D Video Mapping show, designed for the GRAND opening of the newly build Palace of Sports and Hobbies in the city of Zouk Mikaël. We will be showcasing the anniversary of the President 50 years in charge of the Municipality, Mr. Nohad Nawfal and the 100 years existence of Zouk Mikaël itself. 3DMF is proudly commissioned by Caractère Events and the Municipality of Zouk Mikaël.

BANK AUDI 3D Video Mapping

Written by PR on . Posted in animation, news and events, projects

3DMF is under production to shake the heart of Beirut, Lebanon, in the night of 23 to 24 June, with a spectacular show on the facade of Bank AUDI, an authentic landmark. We will display a dynamic and cultivated statement on behalf of ONE of the Key Institutions of its kind in the Middle-East, featuring state of the art technology through 5 minutes of amazing video projection.

Ociel Prime Wedding 3D Video Mapping by different Angles

Written by PR on . Posted in animation, blog, news and events, projects

3DMF has thrown another stunning 3D Mapping Projection for ONE of Lebanese most spectucular Prime Weddings for the year on June 7, 2013. It was held at the breathtaking location of Ociel where glamour and style are ‘standard’ points of perspective..


3DMF has been commissioned by its business relation Mr. Paul Nasr, ONE of today’s hottest weddings planners in Lebanon. He came up with the challenging idea to produce the first outdoor 3D Projection Mapping on a wedding ever done. An unforgettable experience resulted in a new direction for prime weddings..

The Forum Prime Wedding 3D Video Mapping

Written by PR on . Posted in animation, blog, news and events, projects

VIP’s among an impressive audience of ± 1200 private quests ‘dazzled’ through a stunning 3D Projection Mapping, we have witnessed a FIRST in the Lebanese wedding scene on Saturday 18 May 2013 in Forum de Beirut.


3DMF has been commissioned by its business relation Mr. Paul Nasr, ONE of today’s hottest weddings planners in Lebanon. He was the first to take on the challenge to have produced the first indoor 3D Projection Mapping on a wedding ever done. An unforgettable experience resulted in a new direction for prime weddings..

ALBA University 75th Anniversary 3D Video Mapping

Written by PR on . Posted in animation, blog, news and events, projects

A 3D Mapping Factory (3DMF) project in collaboration with Alba University and Adaimy Studios in Sin el Fil, Lebanon, will be held on the 18th & 19th of May 2012 next, on the facade of ALBA University.

This event is initiated thanks to the Dean of Alba, Mr. André Bekhazi, who has taken a daring initiative: to create an unforgettable show to celebrate Alba´s 75 years of excellence, creativity and passion.

3DMF would foremost like to thank the Alba 75 Years Committee for this amazing opportunity.

3D Mapping Factory®
• Project Management, Marketing, Public Relations & Finance: Jozef Hoes
• Concept, Storyboard, Animation, Filming Director & Animation Supervisor: Emile Adaimy
• 3D Modeling, Animation Production & Technical Supervision: Marc Mrad
• Assistant Director and animator: Pablo Barghoud
• 3D Modeling : Nayla Gedeon

Music & Soundtrack: Karim Kneyzer
Topography: Ronald Zgheib
Alba building covering: Nicolas Haddad
Additional Rigging and animation: Vicken Boghossian

3D Mapping Factory partner in projection software: Coolux ® (

Projectors to be used:
• Christie Roadie HD+35k Projectors 2x + Backup

3D Mapping content /storyboard:
• 8 min. film illustrating the history of Alba;
• 9 min. film illustrating work of the 6 Alba schools, whom each contributed unique parts of 6 x 1min. 30 sec. through its students;

3D Mapping Timeline:
A. 00.00-06.30 min: 3DMF in collaboration with Adaimy Studios
B. 06.30-16.30 min: 3DMF in collaboration with Alba University & Adaimy Studios
C. 16.30-18.30 min: 3DMF in collaboration with Adaimy Studios

1. Alba University – School of Graphic Arts and Advertising Film
• Concept: Chadi Aoun and Ghadi Ghosn
• Storyboard: Ghadi Ghosn
• Comic Strip: Ralph Doumit
• Typography Design: Lama Zouein
• Cell animation sequence: Chadi Aoun
• Animation: Nayla Gedeon

2. Alba University – School of Interior Architecture and Film Design
• Concept supervision: Rony Abou Farhat
• Concept and 3D sequences modeling: Interior designers class – 3rd year
• Animation: Nayla Gedeon

3. Alba University – School of Architecture Film
• Concept supervision: Samer Eid, Joseph el Hourani
• Concept & mood boards: Hala Habr, Jad Tabet, Mario Akiki
• Animation: Hala Habr, Lara Haddad, Stephanie Moawad, Mario Akiki, Pablo Barghoud & Emile Adaimy

4. Alba University – School of Visual Arts Film
• Concept: Janine Khawand, Laura Choueiry
• Animation: Janine Khawand, Laura Choueiry & Marc Mrad

5. Alba University – School of Cinema Film
• Director of video sequences: Ziad Saad
• DOP of video sequences and Chaplin video sequence compositing: Nadim Sawma
• Animation: Marc Mrad, Emile Adaimy & Pablo Barghoud

6. Alba University – School of Urbanism Film
• Concept by Philippe Bekhazi
• Animation: Christian Glenewinkel

Production expertise and follow-up: 3DMF in Collaboration with Adaimy Studios

Render farms:
Tarek Tahtouh (Alba University IT Department)
ETC – Naji Sfeir

Lucien Asmar, Georges Abi Aad, Fadi Afif, Nicolas Janho, Andreas Zakarion, Pascale Mounsef Abboud, Raphaelle Macaron, Stephanie Atalla, Jeff Aoun, Maria Serena Aramouni, Andronik Kasparian, Mohamad Kraytem, Georges Abdouche, Charles Traboulsi, Boutros Farah,Salem Farah

Gorilla suit actor:
Georges Abi Aad

Hand actor:
Cedric Haddad

Robot Sequence Dancers:
Bruna Dagher (choreographer), Tina Azar, Mariam Mikhael, Manalea Kakhia, Pablo Barghoud, Emile Adaimy, Marc Mrad, Jozef Hoes

Live Action Filming:
Director: Emile Adaimy,
Assistant Director: Pablo Barghoud

DOP Green screen:
Fadi Kassem

Assistant DOP:
Mohamed Sabbah

Green screen studios:
Alba University facilities & Partamian Studios

DOP War sequence:
Martin Boutros

Voice over:
Jean Khoury, Karim Kneyzer, Nathalie Rizk

War radio jingle courtesy of Voice of Lebanon: 93.5 FM

Emile Adaimy, Marc Mrad, Pablo Barghoud, Mirella Nakad (3DMF in collaboration with Alba & Adaimy Studios)

Event and making-of Photos:
Carlos Aoun ©, Anne Selhz Chahine / Pixel Marie © and Carl Halal, Jad Bechara, Marc Mrad, Jozef Hoes and Saer Karam

Making-Of Videos:
Marc Mrad, Pablo Barghoud

Mapping event Filming:
Rabih Raffoul & Joseph Najjar, Georges Najjar, Marc Boustany (Twins Production)

Mapping Video Editing:
Marc Mrad

Lighting Design and Projection staging
Roger Bakhos, Elie Harfouche (La Production)

3D Warping Operator :
Anne Chahine / Pixelmarie

Projector Technicians :
Bassam Mendelek, Omar Youssef, Naji Saad, Hagop Abetian

Special thanks to:
Isabelle Eddé, Clara Atallah, Marie-José Issa, Anne-Marie Zeenny-Abou-Halka (Alba Communication Team), Alain Brenas, Khalil Smayra, Adolphe Youssevitch, Abdelnour Abdelnour, George Khayat, Tarek Tahtou